Cargill research reveals consumer awareness of sustainability is high in Türkiye

Sustainability considerations now influence the majority of the consumers in Türkiye, according to Cargill’s sustainability awareness survey. The research was conducted in September 2023 through face-to-face interviews in 31 provinces, 91 districts, and 122 neighborhoods, with 2,057 people representing all regions of Türkiye. Undertaken by Konda Research Company, it shows that Türkiye’s societal awareness of sustainability takes center stage, revealing both challenges and opportunities for positive change.

The survey showcases a community deeply rooted in cultural practices, where "saving" and "waste reduction" shape practical aspects of life. Although there is a notable gap in conceptualizing sustainability at a thoughtful level, such as addressing critical global issues such as the climate crisis, soil pollution, and the pursuit of a sustainable future, Türkiye’s consumers seek collective solutions, with individual efforts recognized as valuable starting points.  

Considering the implications of sustainability in daily life:

• 92% avoid leaving water running when not needed to reduce water waste.

• 81% unplug unused electrical appliances.

• 50% pay attention to avoid the use of plastic packaging and bottles.

Participants in the survey were asked about their familiarity with sustainability labels on packaged products, coupled with inquiries into their specific consumer behaviors. The study found that as instinct evolves into concrete knowledge, there is a remarkable sustainable behavior among respondents. Within the realm of food, sustainability resonates strongly at a societal level. The participants show a favorable disposition towards the consumption of organic and sustainable food options.

Considering societal responses to the context of sustainability in food:

• 64% believe it’s worth paying a lot of money for organic foods.

• 54% pay attention to plant-based diet for sustainability.

• 52% prefer to spend their money on environmentally responsible products.

• 47% believe it’s worth paying more for products with a sustainability certification.

“In line with our commitment to nourishing the world is a safe, sustainable and responsible way, Cargill is well positioned to meet these demands by providing innovative, sustainably focused and value-added products through the application of cutting-edge technologies that not only respond to global consumer trends but also the evolving demands of the Turkish market.” shared Cargill Food Solutions META Product Line and Sustainability Director, Cem Beysel. 

“As a company committed to global sustainability, Cargill actively contributes to Türkiye's progress through initiatives such as our ‘1000 Farmers Endless Prosperity’ Program, which promotes environmental responsibility.” Beysel adds. He explains that while "regenerative agriculture" may not be a familiar term to the community, the survey indicates an instinctive knowledge in this area making this program perfectly aligned with Turkish values.

When asked about their preferences for sustainable agriculture:

• 77% said that using excessive fertilizers in agriculture negatively affects soil health.

• 75% believed that all food brands should support farmers in transitioning to regenerative agriculture, with special assistance.

• 60% preferred to buy products from companies that educate farmers about regenerative agriculture.

• 45% were willing to choose environmentally friendly products through regenerative agriculture, even if they were more expensive.

Although there may not be a conceptual relationship between sustainability and gender equality, the survey underscores strong awareness of gender equality in Türkiye, with the majority advocating for equal rights for women in work, education, and social life. Cargill's "Women Leaders of the Future" program aligns with this sentiment, aiming to empower nearly 600 women leaders by 2027. 

When asked about the relationship between sustainability and gender equality: 

• 78% think that this issue is not within the scope.  

• 83% believe that women should have equal opportunities with men in work, education, and social life.

• 72% view companies engaged in social responsibility programs for women more positively.

• 61% prefer products from companies/brands that respect women’s rights.

Cem Beysel from Cargill adds that “our survey not only reveals Türkiye's current mindset but also serves as a compass for our ongoing commitment to sustainability, innovation, and community welfare. The results underscore Cargill’s role as a catalyst for positive change in Türkiye’s journey toward a more sustainable and equitable future. In line with these commitments is the company’s latest ESG Report which showcases the progress made in delivering positive impact on climate, land and water, and people.”

 

About Cargill 

Cargill helps the world’s food system work for you. We connect farmers with markets, customers with ingredients and families with daily essentials—from the foods they eat to the floors they walk on. Our 160,000 team members around the world innovate with purpose, empowering our partners and communities as we work to nourish the world in a safe, responsible, sustainability way.  

From the feed that reduces methane emissions to waste-based renewable fuels, the possibilities are boundless. But our values remain the same. We put people first. We reach higher. We do the right thing. It’s how we’ve met the needs of the people we call neighbors and the planet we call home for 158 years—and how we’ll do so for generations to come. For more information, visit Cargill.com and our News Center.